B2B Marketing Consulting
What do we do? Understand your business in depth, advise you on the most effective B2B marketing strategy and accompany you in its implementation to achieve exceptional results.
We advise you on these topics
Digital Marketing Strategy
- Development of customized strategies: Design of tailor-made marketing plans, based on the specific needs and objectives of each company.
- Target audience identification: Market analysis and segmentation to define the profile of ideal customers (buyer personas).
- Competitive analysis: Evaluation of competitors to identify opportunities and challenges in the market.
Lead Generation and Management
- Lead capture: Implementation of tactics to attract and capture qualified leads through various digital platforms.
- Lead Nurturing: Development of nurturing campaigns to educate and guide leads through the sales funnel.
- Marketing automation: Use of automation tools to manage and optimize the relationship with leads.
Content Marketing
- Creation of valuable content: Development of relevant and valuable content (blogs, whitepapers, ebooks, infographics) that resonates with the B2B audience.
- SEO Strategy: Content optimization to improve search engine visibility and attract organic traffic.
- Content distribution: Planning and execution of content distribution through appropriate channels (social networks, email marketing, blogs).
Advertising Campaign Management
- LinkedIn and Google Ads: Creation and management of advertising campaigns in key platforms for B2B such as LinkedIn Ads and Google Ads.
- Retargeting: Retargeting campaigns to retarget visitors who did not convert in the first interaction.
Account-Based Marketing (ABM)
- ABM strategy development: Creation of highly personalized campaigns targeted to key accounts.
- Coordination between marketing and sales: Alignment of marketing and sales teams to effectively execute ABM strategies.
- ABM ROI Measurement: Implementation of specific metrics to evaluate the return on investment in ABM strategies.
Conversion Rate Optimization (CRO)
- Conversion rate audit: Analysis of conversion rates at each stage of the sales funnel to identify areas for improvement.
- A/B Testing: Implementation of A/B tests to optimize landing pages, emails and other key elements.
- Improved user experience (UX): Optimization of navigation and usability on the website to facilitate conversion.
Email Marketing
- Email marketing campaigns: Design and execution of email marketing campaigns to attract and nurture leads.
- List segmentation: Advanced segmentation of mailing lists to send personalized and relevant messages.
- Email automation: Configuration of automatic workflows to respond to lead actions and behaviors.
Analytics and Reporting
- Implementation of analytics tools: Configuration of tools such as Google Analytics, HubSpot, or Marketo to measure performance.
- KPIs and key metrics: Identification and tracking of key metrics to evaluate the success of strategies.
- Reporting and continuous optimization: Data analysis and reporting to adjust tactics and improve results.
Some of the companies with which we have collaborated with
What our customers say:
Marcel is a great professional, with a great knowledge of both lead generation strategies and tools. In my specific case, I worked with Marcel for more than a year, designing and executing lead acquisition strategies via Linkedin for Signaturit (a SaaS B2B company), and I would dare to say that he is one of the people who knows the most about Linkedin Ads in Spain. Marcel demonstrated his knowledge, organizational and working skills, and helped us design and execute a series of campaigns that covered all phases of the funnel, for different buyer personas, as well as implementing a campaign structure and nomenclature that we still use today on other platforms. I would definitely recommend Marcel to any company that wants to start or accelerate their lead generation via Linkedin. A digital marketing expert!
Marcel is a true expert in B2B marketing. I have had the pleasure of working with him for 9 months and he has helped us define, implement and scale lead generation campaigns in different countries for two B2B SaaS products on LinkedIn Ads. I emphasize his strategic vision. A real accelerator in terms of optimization, reporting and automation. Undoubtedly a professional that I recommend and that can deliver a lot of value in each project.
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B2B Marketing Consulting
Get advice from a B2B digital marketing professional and steer your company in the best direction.